blog
14.02.2010
blog
There seems to be some mystical wind blowing through the world breathing a message that nothing will remain unchanged, iconized by Obama’s historic inauguration. A nation puts its hope in its first African American President. If you took a car without an engine to a mechanic, anything he did to make it run would be an improvement. That’s the America that Obama has inherited from his verbally incompetent predecessor. Whatever he does, no matter how small or insignificant, will be an improvement compared to the tangled mess he has been handed. It seems, thank God, that the prerequisite to serve as the most powerful man in the world no longer requires the ability to repeatedly shove one’s foot in one’s mouth in numerous different ways. To this, Bush could say, “Yes I can.” Anyhow, that wasn’t where I was going with this newsletter. It seems that change is in the air for everyone.
If you spent the 31st of December rapidly scribbling down the things you’re planning on doing or changing or achieving this year before the champagne corks started flying around the room, you should already be 1/12th of the way through your list. If you remember where you put your list after the cheers of “happy new year”, or “thank god that year is over” became more important than your unwavering intentions of getting back into the gym or giving up smoking or writing that book, and you turned your attention to joining the wild festivities.
Actions speak louder than words. Actually doing what you wrote down on your resolutions list is a far better way to feel good about the list when December comes around again and you rapidly write the same stuff down on a clean napkin in another bar just before the clock strikes 12.
So, go find that list, and paste it on the inside of your cupboard door in your bedroom, so that you see it every morning when you’re getting dressed. Take each item on your list and plan how you’re going to do what’s on it.
If this year isn’t getting you closer to your dreams, then this year is over before it’s begun. Adjust your plans or adjust your dreams, but don’t let a year get squandered.
I’ve had a phenomenal 2008. It started off rotten, bleak, and grim, and I turned it into an amazing year, perhaps one of my most amazing years ever. I didn’t make fortunes of money. I didn’t win the lotto. I simply changed my attitude and looked for things that made me so incredibly happy to be alive that I couldn’t wait to wake up each morning, and I didn’t want to fall asleep at night because there was still so much of life to enjoy that I didn’t want to miss out on a single moment. I was tired a lot this year, come to think of it, but I only remember the euphoria.
So, why Obama, new year’s resolutions and winds of change. If the grass is growing under your feet, there’s a few options open to you. You can sit and wait to see what the new American President will do for you. You can stand there and see if you like what grows. You can take a step back and watch it grow in front of you. Or you can take a step forward and let the grass grow as it will behind you, while your eyes are fixed forward on where you want to be.
I’m stepping forward. You?
Till next time.
The Imaginator™
Adam Rabinowitz is the Senior Lecturer at Regenesys Business School
14.09.2008
blog
Many entrepreneurs I have dealt with are driven by their highly creative side. There’s a little compartment in the inner workings of their constantly active minds that never ceases to create. And it’s this little section of the engine room that’s their blessing and their curse. From my own experience with various audiences, most of the people I have had the pleasure of lecturing (about 98%) are driven by motivators that exclude the highly elusive and dangerous entrepreneurial factor. People need financial security. They strive to climb the corporate ladder and be the best at what they do. They come alive when presented with challenging problems to solve. But all this within the context of a secure financial environment called a job. The very word that causes the other 2% to run screaming for the nearest exit, waving their arms wildly, clutching claustrophobically at their throats, rapidly searching for an open space in which to take a deep breath and clear that word from their ears.
Those entrepreneurs driven by the entrepreneurial motivator, the overridingly strong need to create new products, new markets, new gadgets, gizmos and goodies at the expense of financial security, have conflicting voices of reason arguing inside their heads using any basis other than logic. As long as money isn’t a problem, the entrepreneur can continue to explore new ideas. 96% of them will fail within the first 5 years. This alarming statistic has been proven more than once in the research of the E-Myth Worldwide. In the absence of a really deep-pocketed spouse, angel investor, or trust fund, this can’t be great news for entrepreneurs who regard a pay slip in much the same way that most of us would welcome orange overalls accompanied by handcuffs, cellmates, and heavily armed travelling companions.
Yet formal employment is so often the very last resort that entrepreneurs consider when things aren’t working out on the cutting edge. I know. I’m mentoring one or two, and I’m seeing exactly this.
Think about when you’re at your most creative. That is, of course, if you have such a thing as a creative side. If you don’t, imagine for a moment that you had one. There – you have just discovered your creative side. No extra fee. When everything within you is in harmony, or at least, at peace, creative energy flows. It usually follows happiness. When there’s no ulcer-generating stress to keep your mind churning out horrible scenarios over and over again at three in the morning, you can set your imagination afloat and charter all kinds of crystal clear, calm, unknown waters. But when your mind is preoccupied with wolves at doors, and phone calls, letters and emails from those horribly unfriendly creatures we like to call bank managers, there’s little potential for clear, lucid thought. And for the entrepreneur, that thought is the very oxygen they need to keep themselves alive.
We’ve all heard that success is 1% inspiration and 99% perspiration. That 99% includes the kind of perspiration you get from hard work, not the kind you get from hard worry or from dodging unwanted visitors, wolves and bank managers. Worry doesn’t get you closer to your dreams or your goals. Worry is about as helpful to the entrepreneur as running on a treadmill is to a traveler. It keeps your wheels turning, but it gets you nowhere.
The message to entrepreneurs is simple. If your financial footwork is failing, find formal employment fast. If your business isn’t making money, or if it isn’t making enough money, then you are paying for your clients to use your product. Is any product out there so good that you need to pay people to use it? My thoughts exactly. If it was that good, they’d be paying you, right? So, once you’ve launched your idea into a business, and you’re still battling to pay the bills, you have two options: get rid of the bills, or get more money to pay them with. And if the business isn’t performing as well as it should be, get some objective advice as to whether it’s worth continuing to flog this horse, or whether it’s time to park it in a secure financial stable while you get your inner calm back long enough to decide on the right next step. No decision is forever. There’s always a time to change the course of your life back to where you want it to be. In the meanwhile, insurmountable financial pressure is what’s keeping the entrepreneur on that treadmill.
It’s just common…cents.
Till next time.
The Imaginator™
Adam Rabinowitz is the Senior Lecturer at Regenesys Business School
16.08.2008
blog
In my last vividly imagin8’ive newsletter, I left the poor entrepreneur trying to contain his creativity and give his/her ideas the once-over before throwing time and money at them, and discovering only after much of both have been wasted beyond recovery, that he/she shouldn’t even have started that business because it was doomed to failure from the beginning.
So, now, being better informed, and much the wiser, hopefully through wisdom gained from someone else’s mistakes and wasted money rather than their own, our entrepreneur has abandoned the wild steed, who is now happily chasing butterflies in greener pastures while the entrepreneur continues on foot a little more cautiously.
What do you do with the ideas that pass the screening test, and look like they’re worth pursuing. How do you decide which one(s) to make a go of (don’t run that last bit by any English professors or they’ll ban my article!), and which ones to filter out.
I cover a number of Imaginator™ golden rules on my seminars, and the first golden rule is this: Just because you can do something (even if you can do it well), doesn’t mean you should. Michael Gerber in his book The e-Myth, which is a must read for any entrepreneur, calls it the Fatal assumption – the entrepreneur assumes that just because he/she knows how to do the technical work, does not mean that he/she understands the business required to produce that technical work. So that baker (the running theme in his book, and the real example in my book) who knows how to bake a perfect pie doesn’t necessarily understand how to run a pie shop, or a pie factory. And all this is not pie in the sky either…
Chatting with Brian Carl Brown of Blue catalyst this week, we were discussing this very topic, and he added, “Be careful what business you go into…you might just succeed.” For once, I’m going to use someone else’s experience to drive the point home, rather than my own, because the life and times of the Imaginator™, I’m sure, must get a bit tedious after a while.
Brian started a copier business in Houston. For those of you who don’t know Houston, it’s the place that Zod refers to in Superman II. You can find it on any respectable map. Brian’s business started when he saw an opportunity that nobody else was capitalizing on, and he began to offer a 24-hour copier service. Now this sounds really weird, living in the city where offices close at 5pm, but Houston is a port town, and tankers and ships would dock at any time of the day or night, and they would require their copiers serviced when the ship docked, and before the ship kicked off again. This was mission-critical, time critical stuff and nobody else was doing it. Before long, however, even though the business became a roaring success very quickly, Brian came to hate the business. He would have to be up at all hours of the day or night moving copier machines around, getting on and off ships, having to work quickly, and now and again, getting carried away. Literally. If he didn’t get off the boat before it left the harbour, he would find himself in deep water without a paddle, unless he waited on the ship for a few hours, I while case, he would find himself somewhere he never intended to be anyway.
So, dissatisfied with the toll his successful business was taking on his personal life, Brian closed shop.
What’s the lesson, and how does this help the now on-foot entrepreneur, or his wild horse who is happily munching greener grass, having decided that chasing butterflies is utterly pointless?
Every entrepreneur left with an idea that has passed through the fire of the screening process needs to ask him/her-self, “If I was applying for this job, would I hire me?” Once again, it goes right back to the beginning where the entrepreneur is supposed to understand him/herself before starting the business. Once the business starts, the entrepreneur takes it upon him/herself – please, just let me use the masculine version – ladies, I completely understand the gender thing here, but the article just ends up sounding like a fine-printed legal agreement – so, once the business starts, the entrepreneur, now having given up on the horse, the butterflies and the grass, takes it upon himself to do everything to make the business work, and that often ends up in the entrepreneur doing work he hates. He has to get up at 5 in the morning, when in fact, he hates early mornings. He has to pay meticulous attention to admin detail, and he’s not an admin person. He has to deal with people, and he’s not a people person. He has to handle money and finance, and he’s no good at either. So, eventually, like Brian in Houston, and the Imaginator™ in several businesses in Jo’burg, and Sarah the Pie maker in the e-Myth, and thousands of other disillusioned business owners, he simply closes the doors because he can’t take the work he has created for himself any more.
So, entrepreneurs, ask yourself, “Am I the right person for this job”, before you let that idea on the short list get any further. If you’re not, revise your strategy, and allow enough money to hire the right people. And you can forget about the horse now.
Be careful what you wish for…you might just get it.
You know someone who is just like the entrepreneur I’ve described above, right? So, why aren’t they reading this? To join this mailing list, visit www.imagin8.co.za, or reply to this email with the word “Join” in the subject line. It’s free, and I do all the work anyway, so why not?
Till next time
The Imaginator™
Adam Rabinowitz is the Senior Lecturer at Regenesys Business School
14.05.2008
blog
Yes, it’s been a while, I know. That doesn’t mean that nothing’s been happening in the world of the Imaginator™, it just means that I’ve had nothing amazing, earth shattering, or even interesting to add, so I thought I’d rather do a Ronan Keating and Say Nothing at All than waste an e-forest of worthless bytes and abuse your time on words that don’t mean a thing.
I recently responded to an email from my old school, and volunteered to organize the 25-year class reunion. Anyone who says anything about my age can immediately remove themselves from the distribution list. Rubbing stuff like that in is just not kind. Or cool. And it doesn’t make you a nice person. So don’t even think about it.
I’ve been trying to trace about 100 MIA’s (“missing in action” for those of you who don’t watch action movies), and I posted a list of them on a private page on the net so my classmates could help me track them all down. Today I received another email from one of my old schoolmates telling me that another of the people on the list had passed away. In the last week, I’ve heard of 3 classmates who are no longer with us, apart from the one that I already knew about who died unexpectedly between one coffee meeting this side of Christmas, and the other side of the new year when we were going to get together. It was like getting pounded further and further into the ground like a peg being hit repeatedly by a mallet. Today’s news spun me into a spiral of depression that took me an hour off work, and a Wimpy breakfast and cappuccino to get me to walk into the office.
This newsletter is not meant to depress you at all. I believe that life’s lessons happen when they happen for a reason and that if you don’t take the message that’s coming to you loud and clear through the megaphone of the universe, then you deserve to stand like an ostrich with your head in the ground and get your butt kicked.
I think I’ve gone through more life changing experiences in the last four years than I have in the last forty, and today was another of those. It woke me up to the simple truth that we’re playing an unfair game with rules we can’t fathom, with fragile playing pieces, and a board that only has squares and pictures on it if you want it to have.
The unfair rules are simple. You all start on day 1, and your day 1 is whenever and wherever that happens to be. Jo’burg, London, Paris, Beijing, Kuala Lumpur – you don’t get to choose. And the day you join the game isn’t up to you either. In many cases, neither is where you go to school, where you live – the formative years of your life get given to you before you have a chance to say “Oi!”. Then the game gets interesting, because some of us see the squares, and roll the dice, and play by what we understand as the rules, and some of us roll the dice, and take no notice of the squares. Kind of like the awakening moments in The Martrix – the day you realize that the squares on the board are only there if you want them to be there, the rules suddenly become very different indeed.
But there’s one rule you can’t make yourself or change: when and how you leave the game. That, apparently, is also written up somewhere on a scoreboard that you don’t get to see, until, of course you leave the game. But you can’t press “reset” and start again.
So, today’s message is simple. Don’t wait for the wake up call before you wake up. There is time now to do the things you want to do, to tell the ones around you how important they are to you, to breathe in the smell of the earth after the rain and be invigorated by the feeling of cold water on your skin, to abandon your fear and shout out loud in a hall full of strangers, to write words that move people even if it’s only one page of words and it’s only read by one person, to step out of your comfort zone, and stand up and be seen and heard.
I last wrote an article for the Imagin8 readers in September last year. A long time ago, I know. Since then, I’ve spent some time on one of my passions – music. I’ve always wanted to get up on stage and sing, but never done anything about it short of plucking a few strings on my guitar from time to time. In November last year I wrote my first song. Right now (May 2008), I’ve got 9 original songs, and I’ve done 3 live performances – 2 at Tanz Café, and one at the clubhouse in my complex. (I entered an abridged version of the lyrics to one of the songs in The Write Co’s April poetry competition – you can vote for me as the April winner if you email Amanda@thewriteco.co.za and tell her that my poem was your favourite before the end of May 2008.)
What I’m saying is that although we’re not all extroverts, or performers, or writers or poets, we’re in this game. My game board didn’t have a square on it that said “Tanz Café” till I put it there. Nor did I have 9 “Original Song” cards in my deck until I put them there. Take a careful look at the squares on your game board, and the cards you hold in your deck, and if you don’t like the squares, or the cards you’ve been dealt, change them.
If only the good die young, then I’m glad I turned bad.
Till next time.
The Imaginator™
Adam Rabinowitz is the Senior Lecturer at Regenesys Business School
07.09.2007
blog
Demotivation is one of the entrepreneurs’ biggest enemies. When you’re inspired, you’re energetic. When you’re positive, you create energy, you inspire people around you, move mountains with your mind. But when you lose the passion, or the excitement, or become disillusioned, and demotivation sets in, you can stare at the walls and not want to get out of bed. Nothing happens around you because you’re not making it happen. So, what do you do when you feel down?
I asked a few people what got them through their deepest, darkest moments hoping to find some universal truth from the experiences of others, and here are some of their answers (edited and abridged). I was surprised that no-one mentioned “Shopping” or “shoes” as a cure.
Beating the Loneliness
“Friends and family that I could reach out to definitely helped me to rationalize it or suggest ways to get over the moments”.
“a full complement of supportive friends, both in person and online, who kept my spirits up”
Looking out
…that experience has allowed me to help some others who have reached out to me to help them and it felt really good to do it.
“Writing, and teaching others to write.”
“Remembering my responsibilities to others”
Looking In
The more depressed you are, the more depressed you will be. Clinical psychologists say that the neuro-network gets fatter, bigger and more well connected every time you choose to be depressed, so the longer it stays in a state of depression, the more it wants to stay there. Remember that you always have a choice to be happy or unhappy, to be depressed or inspired, so choose to be motivated rather than depressed or demotivated.
There are also tools and skills that you can use to change the way you feel. Try casting a Harry Potter Patronus from your wand. If you haven’t yet mastered the Patronus, close your eyes and think of your happiest moment, and stay there until the smile creeps onto your face.
Choose to change your perspective and see a different world.
(For more information, check out Neuro Linguistic Programming – Reframing).
Mantras
“That which does not kill us makes us stronger” (Friedrich Nietzsche), or in South African, “If it doesn’t kill you, it makes you a better man”.
“No matter how thin you slice it, there are always two sides.” ~ Baruch Spinoza.
“This too shall pass”.
Lose Yourself to Find Yourself
“…when things go wrong, one should find the most important goal, the most important target, the unique priority and start to work hard for it, just for it… without expecting immediate results, without seeking reward and do this in a spirit of humility. Then expect miracles.”
Read Stuff
“Conscious Golf. (Gay Hendricks)
I stumbled into it some years ago and now I keep it with me all the time…. I learned something very good from there, even if I never played golf… “
“The Secret (Rhonda Byrne)”
Imaginator’s Tips
And lastly, here are my own personal favourites:
If you’re demotivated in your own home or office, get out and breathe some different energy. Put your head in a different space for long enough to get your entrepreneurial energies flowing again. Pull a group of like-minded friends together and do something constructive (this does not include creating the tallest beer-can tower).
Ask yourself why you’re demotivated. You’ll probably discover a very superficial cause, like “I’m bored at work”, or “I’m not happy with the way my business is going”. Ask yourself why, and keep asking yourself why till you get to the root of the problem. The answer probably lies in one of these: lack of money, lack of interest (or boredom), lack of vision. Then, once you’ve found the root, challenge your entrepreneurial spirit to find a way to solve the problem.
And finally, the cure-all to a thousand problems: Get a good cup of coffee.
Till next time.
The Imaginator™
Adam Rabinowitz is the Senior Lecturer at Regenesys Business School
16.07.2007
blog
I started consulting to entrepreneurs this year. Before that I was working in a corporate job I really didn’t like, but isn’t that the lot of the entrepreneur – destined to pursue the visions we create within our souls by night while we sacrifice our souls to corporate monoliths by day to keep the cash trickling into the bank account.
As much as entrepreneurs gravitate to other entrepreneurs and resist the corporate work environment for reasons many of them cannot fathom, they still discover, as I did, that companies with entrepreneurial leaders are still companies, and life and work in the corporate world is soul destroying for the entrepreneur.
The fact remains that we do have to work to put bread on the table and keep the wolves from the door, but for an entrepreneur, this results in job dissatisfaction we can only describe as misery, and we don’t really understand why. Well most of us don’t anyway. Until we start learning about what makes us tick.
According to research published by Edgar Schein (not the homeless concert pianist, another Schein) a few years back, we are driven by one primary force at any stage of our lives. Schein calls it a Career Anchor. The theory behind this is that there’s always one non-negotiable value that we won’t happily compromise in our choice of career. Note two key words in that previous sentence – happily, and choice.
Some people are driven by the desire to be brilliant at what they do. They will only be happy in their choice of career when the job they choose gives them the ability to prove their mastery at their technical skill. Some people need to be in charge of others. They have a strong desire to manage people, and they won’t be happy in any job that doesn’t give them this opportunity. Some thrive on challenge. Tell them something can’t be done and they won’t rest until they’ve proved you wrong. They also won’t be happy in a job unless they get this level of challenge.
Then there’s the one most entrepreneurs don’t know about. It’s the need to create business opportunities, the need to pursue ideas, the need to realize the creations and visions of their minds. It’s called the Entrepreneurial career anchor, and it exists in every entrepreneur. It’s the strongest of the eight different career anchors. But for most entrepreneurs taking full time jobs to put money in the bank while they work late into the night on that idea that spells their financial freedom doesn’t come with a great deal of choice. The lack of choice results in entrepreneurs accepting any job that pays the rent. The job doesn’t offer them the ability to be creative and exercise their natural entrepreneurial ability. Pretty soon, after the excitement of the first paycheck has worn off, round about twenty four hours after the bills have been paid, and the bank account is empty once again, you’re working a daily job, stuck in routine and repetition, and you’re miserable and you just can’t put your finger on why.
The reason why you’re unhappy is that there is s disconnect within you. You didn’t choose that job because it was perfect for you, you accepted it because you needed the money. And you didn’t choose that job because it gave you the ability to set the creative genius within you free. Quite the opposite. You accepted that job, knowing that it would never allow you to exercise your entrepreneurial freedom, but at the time, you had your reasons for taking the job. And somewhere in the dark and lonely hours of the night, you tell yourself that you should be happy that you have a job, but somewhere deep inside, you’re still miserably unhappy.
Knowing why you’re unhappy is the first step to rekindling your happiness. Your job is a way station to your entrepreneurial freedom. Don’t wonder why you’re unhappy. Recognize that your job doesn’t give you the freedom to exercise your creative abilities, and work with that. Give your job your all, and create opportunities for yourself to exercise your entrepreneurial abilities in a way that won’t jeopardize your financial future, or your future with your employer. Don’t quit your job in a moment of anger because you can’t get on with your boss, or because they won’t listen to your ideas. Recognize that you need to be able to exercise your entrepreneurial abilities to make you happy, and create opportunities for yourself to do what your spirit needs.
And pretty soon, you’ll have created an opportunity for yourself to comfortably move into. It may take time, but you have to create it.
My experience has been that I never recognized this disconnect, nor understood why I was always unhappy at work. I kept believing that I was no good at my job, but that wasn’t the case at all. I was extremely good at my job, but my heart was never in it. Tell yourself you’re no good, and you’ll be just that. But tell yourself that you’re brilliant and you’ll shine.
So, weigh your anchor. It’s time to shine, entrepreneurs.
Till next time
The Imaginator™
27.06.2007
blog
Writers clubs all say that there’s a book inside everyone. Everyone has a unique story. Heck, I used to think my story was dull and boring, until I discovered that between my ex-wife and all my uncles and aunts I could write a book that would make Desperate Housewives sound tame! The book hidden inside every one of us is the one message that we would tell the world with passion if we had a microphone and an audience. It’s the one thing that you’re most passionate about that you want everyone else to know. It may be a story about love, or relationships, or winning against all odds, or cherishing your children – whatever it is, it’s your book.
And just as there’s a book inside everyone, there’s an entrepreneur within everyone. Every time you’ve seen something you wanted to change but didn’t know how, every time you’ve ever said, “now why don’t they make a product that does this”, or “they could do so much better if only they did this and that…”, or every time you’ve sat daydreaming at your desk, dreaming of being your own boss, and running your own company – that’s the entrepreneur inside you knocking. So who keeps the entrepreneur locked up? I’ll give you a clue: say your name now.
The difference between the person who dreams about changing the world and the person who actually changes the world is about as subtle as the gap between the winner of the Grand Prix and the guy who came second. One or two little things, perhaps. But the difference in reward is immense.
So what sops you?
In my last newsletter, I alluded to some personality traits that everybody has in deferring degrees, the most prevalent in entrepreneurs being a healthy Entrepreneurial drive. This incorporates a high tolerance for risk and uncertainty. What many of us who remain in the security of the corporate world while dreaming of independence is a strong need for independence and a lower tolerance for risk. Branson says “Screw it, let’s do it”. Nike says “Just do it”. The rest of us say “I’d love to do that some day.” Se the subtle difference. I’m not going to ask you to compare your bank balance with Branson’s.
So why the disconnect between sitting in a job that you know you should love, or at least appreciate, because it’s not so easy to find work anyway and it provides an income, and the constant dreaming of being your own boss?
You’re made up of many voices. One voice is the voice of reason, which constantly brings you back to the bills that need paying at the end of the month. It’s probably stronger than the other voices. The other voice is the one that wants to be free. The mistake we make is that we confuse that voice with the entrepreneurial voice. It’s not. It’s the voice that cries out for autonomy, or perhaps a different lifestyle. These are two different voices, and the entrepreneurial voice is yet another. If you’ve got an entrepreneurial voice, it’s probably already told your boss all those secret feelings you’ve been saving for a bad hair-day, and left you sitting quivering in your car wondering what on earth lead you to quit your job in a moment of frustration when you have nothing else to go to.
There’s nothing wrong with either of the two types of personalities – the one that makes risky decisions first and worries about consequence late, or the one that wants to make sure that it’s safe to step off the bus before taking the first step. The only difference is their tolerance for risk.
So what if you’re the person who has the strong calling to be your own boss but you have a low tolerance for risk? Are you still an entrepreneur? Of course you are! There’s an entrepreneur inside everyone. You’ll take smaller steps. You’ll base all your decisions on other more important personal criteria, and you may take longer to venture out into the unknown. But that doesn’t make you any more or less of an entrepreneur.
If you have the desire to be your own boss, my research shows that you’re more likely to end up starting something in the industry you know best, or are currently working in. You’re quite likely to start your business with R 50 000 to R 100 000, and you’re quite likely to borrow this from your credit card, your bond, or friends & family.
My advice to you if you’re in this position is to carefully and objectively consider what kind of personality you are, and how well suited the role you are about to create for yourself fits your personality.
Watch out for what happens to the entrepreneur once he/she has taken that first bold step.
Till next time
The Imaginator™
Adam Rabinowitz is the Senior Lecturer at Regenesys Business School
